Facing Multiple Pressures, Chinese Foreign Trade Companies are Adapting to Changes

Since the beginning of this year, due to the spread of the new crown pneumonia epidemic, the rise of trade protectionism, the conflict between Russia and Ukraine, and overseas inflation, the pressure on China’s foreign trade growth has increased. Facing the ever-changing international market, how should Chinese foreign trade enterprises buck the trend and do a good job in global trade?
In the face of changes, more and more foreign trade companies are actively obtaining orders through online and other channels. “In order to adapt to the normalization of epidemic prevention and control, the Canton Fair, as an all-round open platform, is actively going to the cloud, providing the company with a way to closely connect with the global trade market, and has played an important role in smoothing the company’s industrial chain and supply chain and promoting the development of its main export business. The company attaches great importance to participating in this Canton Fair, organizes salesmen to seize online opportunities, arranges 34 live broadcasts, uploads 2,820 exhibits, and goes all out to grab orders and expand the market.”
As for the stock, it is necessary to take the lead, continue to deepen the traditional market, keep up with the new trend of market development, improve the service capacity of the whole supply chain, and consolidate and enhance the market influence; for the increment, it is necessary to take advantage of the trend and continue to expand the “Belt and Road” Initiative and emerging emerging markets such as Africa. market, optimize trade structure and expand market share. In the process of stabilizing the stock and expanding the increment, we will continue to carry out research, development and innovation of products, and continue to make our own brands bigger, stronger and better.
“In the business idea of ‘demand insight – product development – communication and promotion – order fulfillment’, the intuitive difference is the manifestation of the link of ‘communication and promotion’ in different markets.” He Huixian said, “In Hong Kong, China, we will More reach consumers through outdoor advertising, trial promotion, new product promotions, etc. In the mainland market, the mature and developed ‘lifestyle grass’ plays an increasingly important role in consumers’ decision-making. market to adjust the communication and promotion strategy.”