In the current era of rapid technological development, AI technology is being integrated into various industries at an unprecedented speed, and the automotive field is no exception. Recently, a remarkable phenomenon is that since February, more than 10 car manufacturers including Geely, Dongfeng, Voyah, Leapmotor, IM Motors, etc. have intensively announced their access to AI large models such as DeepSeek. A race for integrating AI into vehicles is rapidly advancing within the automotive industry.
The influence of AI large models on the automotive industry is mainly reflected in the following aspects:
Upgrade of the intelligent cockpit experience: The access of AI large models will bring revolutionary changes to the intelligent cockpit. With the help of powerful natural language processing capabilities, vehicles can accurately understand user commands, achieve multi-turn conversations and context understanding, and quickly filter and play songs that meet the conditions according to user needs.
Upgrade of the intelligent cockpit experience: The access of AI large models will bring revolutionary changes to the intelligent cockpit. With the help of powerful natural language processing capabilities, vehicles can accurately understand user commands, achieve multi-turn conversations and context understanding, and quickly filter and play songs that meet the conditions according to user needs.
Smarter scene understanding: AI large models can integrate multi-modal perception and decision-making capabilities, enabling a deep understanding of the in-cabin scenes and road environments, accurately identifying the driver’s intentions, and providing users with more personalized proactive recommendations and travel services. For example, when it determines that the driver is fatigued, it will actively remind the driver to take a rest and plan a nearby rest area; when navigating, it can actively recommend a better route to avoid congested sections.
Faster function iteration: Technologies such as knowledge distillation and reinforcement learning of AI large models will enable the continuous learning and evolution of large models, accelerating the innovation of users’ intelligent experience. It can also timely optimize functions such as navigation and driving assistance according to the constantly updated road condition information and traffic rules, keeping the vehicle in the best intelligent state at all times.
Breakthrough in autonomous driving technology: The powerful reasoning ability and the processing ability of massive data of AI large models are expected to bring breakthroughs to autonomous driving technology. By learning and analyzing a large amount of traffic data, it helps the autonomous driving system better understand complex traffic scenes, make more accurate decisions, and improve the safety and reliability of autonomous driving. It can also achieve real-time data update and sharing through collaboration with the cloud, allowing autonomous driving vehicles to obtain the latest road condition information in a timely manner and make the best driving decisions.
Judging from the current development trend, the future development trends of AI in the automotive industry are as follows:
Deep integration of technologies: In the field of autonomous driving, it is expected to achieve a higher level of autonomous driving in the future, and even fully driverless driving. In terms of the intelligent cockpit, technologies such as gesture recognition and facial recognition will also be deeply integrated with AI to achieve a more diversified and personalized interactive experience. In the field of intelligent services, AI will provide accurate maintenance reminders, fault prediction and other services according to users’ usage habits and vehicle status, truly realizing the transformation of automobiles from simple means of transportation to intelligent mobile partners.
Increase in market penetration: With the continuous increase in consumers’ demand for intelligent vehicles and the strong promotion of policies, the market penetration rate of the AI + automotive industry is rapidly increasing. It is expected that in the next few years, the market size of the AI + automotive industry will continue to maintain a high growth trend and become the mainstream development direction of the automotive market.
Competition pattern and cross-border cooperation: The rapid development of the AI + automotive industry has made the market competition increasingly fierce. Not only have traditional car manufacturers increased their R & D investment in the AI field, but many technology companies have also set foot in the automotive industry.
Deep integration of technologies: In the field of autonomous driving, it is expected to achieve a higher level of autonomous driving in the future, and even fully driverless driving. In terms of the intelligent cockpit, technologies such as gesture recognition and facial recognition will also be deeply integrated with AI to achieve a more diversified and personalized interactive experience. In the field of intelligent services, AI will provide accurate maintenance reminders, fault prediction and other services according to users’ usage habits and vehicle status, truly realizing the transformation of automobiles from simple means of transportation to intelligent mobile partners.
Increase in market penetration: With the continuous increase in consumers’ demand for intelligent vehicles and the strong promotion of policies, the market penetration rate of the AI + automotive industry is rapidly increasing. It is expected that in the next few years, the market size of the AI + automotive industry will continue to maintain a high growth trend and become the mainstream development direction of the automotive market.
Competition pattern and cross-border cooperation: The rapid development of the AI + automotive industry has made the market competition increasingly fierce. Not only have traditional car manufacturers increased their R & D investment in the AI field, but many technology companies have also set foot in the automotive industry.
Post time: Feb-24-2025